After a funny introduction by session moderator, Li Evans, teasing whom we loving refer to as “The Jarboe” about his love for the RedSocks, he stood and told us that YouTube is the second largest search engine in the world – but we never think of it that way.
It gets 22 billion searches a month. (And its not a search engine). We spend all the time optimizing for Google and Bing, neglecting the reach of YouTube. It’s also the second most popular site in the world, with the first being Facebook.
YouTube gets 149 million visits per month.
Facebook gets 129 million visits per month.
Twitter comes in at 32 million, with Linkedin 21 million and Flickr getting 22 million visits per month.
Where should you be spending your time and money investing in social marketing?
The natural sequence by users in YouTube – people come to discover things. Who seeks what in which channel with what effect? People need to find the video first before they can watch it and then share it with others.
The trick to going viral is to be discovered and be shared.
Make use of the YouTube Keyword tool. It finds relevant keywords for you (but can be quirky sometimes so use your logic.) Use these keywords in your in metadata such as title, description, tags, (Google ignores tags but YouTube loves them).