I don’t consider myself a picky person. By nature, I go with the flow, amused by most things. What does ruffle my feathers are web site oversights that create a less than satisfactory visitor experience.
Even the most well funded, famous web sites have boo boo’s. Even worse, some gigantic corporations in the ecomerce realm show a blind eye towards essentials such as accessibility and user testing. Ego’s don’t sell products and services. Alt attributes are a mere nod towards accessibility and most big shot firms neglect even that. So, if the big guns are getting away with poor web site designs, why do the rest of us need to care?
Well, for starters, you’re smarter than they are. You’re (hopefully) not weighed down with stakeholders and shareholders who think they know it all and don’t. Many regular sized businesses do hire out for help and are open to what needs to be done. I’m willing to bet that if I give you a checklist of little details to improve the usability of your web site, you would want to jump on the list and not wait for 50 people in managment to approve the fixes first. One of the reasons why I love smaller businesses is that they not only believe in providing perfect customer satisfaction, but they’re willing to do whatever it takes to achieve it.
Here are some recent findings from giant brand sites that caught my eye. Each one is an opportunity to confuse site visitors and contribute to page abandonment.