Having taken a year off from conference speaking, travel and session blogging, it was surprisingly easy to get back into the groove. Traditionally, SES New York is the more fast paced of their yearly conference events. Maybe it’s those Times Square vibes.
This year I blogged sessions for Libeck Integrated Marketing after having joined the company officially in January of this year as their SEO/UX Manager. Since most people know me as the founder of Cre8pc and Cre8asiteforums, part of the trip was about explaining this change. (And adding that I’m still keeping the forums and working for my Cre8pc partners.)
Four of us from Libeck came to NY to speak, blog, work and network. I was not to learn I would be speaking until the afternoon of Tuesday, when they needed a replacement for Shari Thurow in an Eye Tracking session. I arrived two days after my co-workers. The first thing I went to was Li Evan’s packed workshop, “Quick Social Media Wins”, in the Exhibit Hall. She managed to hold onto their attention with all the noise from folks walking behind them and they even went overtime. (I know this because our little group left for lunch without her!)
If you’ve never been to Search Engine Strategies conferences, the Exhibition Hall is not unlike walking through a street market with people singing, “Who will buy my sweet red roses…Two blooms for a penny…” Wait. That was the movie, Oliver. At SES, you can get “swag” (t-shirts, pens, Google earpieces) and talk business with company representatives.
The following are some gems from my notes: Read the rest of this entry »