Posts tagged ‘sesny’

SES for Beginners: Things You Should Know Before Attending a Marketing Conference

Written April 5th, 2011 by

At this point I have now been to two  Search Engine Strategies Conferences and though I clearly felt much more comfortable attending the last one in New York, it was only because I had a better idea of what was going on because of attending SES London. I did have a slight advantage in attending SES, in that I was fortunate to attend the marketing conference with people I knew and who had been there themselves many times before. I knew no matter what I could always fall back on their experiences with the conference series for guidance if I had any questions.

Mix & Mingle at the SES Lunches

To be honest,  I am not sure what I would do if I had to attend one of these for the first time by myself. It can be overwhelming and it can swallow you whole.  With that in mind I decided to develop an easy guide for anyone attending an SES conference for the first time.  A beginner’s guide, so to speak.

Lets’ first look at what exactly SES is.  Wikipedia defines SES as:  Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.[1] These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engine companies themselves.

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Paid Search 101 at #SESNY

Written April 4th, 2011 by

This Search Engine Strategies New York panel  was headed up with Matt van Wagner of Find Me Faster and Barbara Young of PPC-Strategies. As with most panels at SES, each presenter had their own style of conveying the information.  This panel presented a nice mix of case studies with sound advice for anyone wanting to get a basic foundation in Pay Per Click marketing.

Barbara Young began with a presentation primarily focused on two different clients. The first client was a relatively new business called Bebop Baby Shop. Launched in August 2007, this locally owned and operated store in Essex Junction, Vermont, had a simple goal in mind when they came to her. The goal was to get more customers in the store. A simple, modest goal to be sure,but they felt that PPC (PayPerClick) was an innovative way to get that accomplished.

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Social Media Is Everywhere – #SESNY Session Coverage

Written March 31st, 2011 by

On Wednesday at Search Engine Strategies, New York, Li Evans delivered a solo presentation called “Social Media 101″. The foundation of her talk was “Social media is everywhere.” As the author of Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media and CEO of Libeck Integrated Marketing, Evans understands how and why businesses might want to learn more about social marketing.

Liana Evans and her Book

Li Speaking and Showing off her book on Social Media Marketing

Social marketing “gives us a way to talk back”, she stated. The Internet is no longer about one-way communication. People are voicing their opinions more and this provides many marketing opportunities to companies who want to know what you’re listening to, reading, researching and purchasing. Companies know that when something is valuable, it will be shared.

 

Sharing of information is nearly everywhere today and constant. Some examples are instant messaging, social profiles, message boards, forums, blogs, and social sites. “When people share, Google shares.” Be careful when you jump into any Read the rest of this entry »

Various Takeaways from Search Engine Strategies NY #SESNY

Written March 30th, 2011 by

Having taken a year off from conference speaking, travel and session blogging, it was surprisingly easy to get back into the groove.  Traditionally, SES New York is the more fast paced of their yearly conference events.  Maybe it’s those Times Square vibes.

This year I blogged sessions for Libeck Integrated Marketing after having joined the company officially in January of this year as their SEO/UX Manager.  Since most people know me as the founder of Cre8pc and Cre8asiteforums, part of the trip was about explaining this change.  (And adding that I’m still keeping the forums and working for my Cre8pc partners.)

Four of us from Libeck came to NY to speak, blog, work and network.  I was not to learn I would be speaking until the afternoon of Tuesday, when they needed a replacement for Shari Thurow in an Eye Tracking session.  I arrived two days after my co-workers. The first thing I went to was Li Evan’s packed workshop, “Quick Social Media Wins”, in the Exhibit Hall.   She managed to hold onto their attention with all the noise from folks walking behind them and they even went overtime. (I know this because our little group left for lunch without her!)

If you’ve never been to Search Engine Strategies conferences, the Exhibition Hall is not unlike walking through a street market with people singing, “Who will buy my sweet red roses…Two blooms for a penny…” Wait. That was the movie, Oliver.  At SES,  you can get “swag” (t-shirts, pens, Google earpieces) and talk business with company representatives.

The following are some gems from my notes:  Read the rest of this entry »

Placement Matters: How Eye Tracking Helps Improve Display Advertising #SESNY 2011

Written March 29th, 2011 by

Besides learning more about your own area of expertise, part of going to conferences like Search Engine Strategies (SES)  is learning new technologies. For those of you who have not had the pleasure to meet Da Li Social’s own Kim Krause Berg and what she does with regards to Usability (UX), you are missing out. At SES New York, Kim was asked at the last minute to cover for Shari Thurow on the subject of Eye Tracking.

UX, for those of you who do not know, is the industry abbreviation for usability and while I didn’t know it at the time, it may be one of the more essential skills needed in industry.

What is Usability

“The effectiveness, efficiency, and satisfaction with which users can achieve tasks in a particular environment of a product. High usability means a system is: easy to learn and remember; efficient, visually pleasing and fun to use; and quick to recover from errors.” — Dictionary.com

Now, on to Eye tracking which is defined as,

“…is the process of measuring either the point of gaze (“where we are looking”) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movements. Eye trackers are used in research on the visual system, in psychology, in cognitive linguistics and in product design.” — Wikipedia.com

The speaking team

One of the few all women panels at SESNY 2011

Moderated by Kate Kaye, Senior Editor, Clickz News, the Placement Matters: How Eye Tracking Helps Improve Display Advertising session featured speakers, Kim Krause Berg, SEO/UX/IA, Cre8pc.com, SEO/UX Manager, Da Li Social Integrated Marketing and Leslie Chacon, Founder, User First. The session began as all do with the audience booting up their respective devices and logging on to the Wi-Fi, which on this day was barely crawling.

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Social Network Analysis at #SESNY

Written March 28th, 2011 by

I got the pleasure of moderating the Social Network Analysis session on the last day of SES New York this year and as a self proclaimed data geek, I have to say I wasn’t disappointed. Audience research is such an important aspect of any integrated online marketing strategy whether it includes the use of a Facebook tactic or not, you need the kind of information this panel’s topic was about to be successful.

Both Dr. Yeager of Machintas and Nick Berry of Data Genetics provided fabulous insight into the understanding the audiences that exist in social networks such as Facebook.  What’s even more fascinating is that you can use the social network analysis data to finely hone both Facebook ad campaigns and Facebook “organic” engagement efforts.

Understanding FISNA (Framework for Intelligent Social Network Analysis)

FISNA (Framework For Intelligent Social Network Analysis)

FISNA (Framework For Intelligent Social Network Analysis)

Dr. Yeager spoke to the fact that the problem we face right now is that the machines (servers/computers) that hold the data in the databases speak a different language than us.  The language they speak is mathematical, where we as humans look at things in a very linguistical nature.  Merging the two together to be able to make better sense of the data the networks are holding is key.  Dr. Yeager referred to this bridge is FISNA (Framework for Intelligent Social Network Analysis). Read the rest of this entry »

SES NEW YORK 2011 #SESNY – Keynote with Duncan Watts

Written March 23rd, 2011 by

Search Engine Strategies, New York. For months, I’ve been hearing about how much SES New York is the ONE to go to. Starting from the moment we got there, it’s been a mile a minute and has not disappointed. For those of you who were at or read about SES London’s Keynote with Jeff Hayzlett, this one started out the same way, with Global VP of Content Mike Grehan, pacing back and forth behind the stage appearing to talk with himself.

After a quick housekeeping update letting us know the location of fire exits, the Expo Hall and giving us the WiFi designation and password, he jumped into his spiel. For those of you who know Mike, he has been delivering the welcome introduction at every SES Conference for a while now and the routine stays the same, so I won’t recap it again here. One part I did not mention last time was that he stops and asks everyone to look under their seats for a yellow post it note and the person who has the note is supposed to stand up and say why their page deserves to be #1 in Google. I didn’t get to see it in London because I was too busy looking under my chair, but the look of horror on some of the faces of people who didn’t know what’s coming next was priceless. He pauses for a few minutes before saying, “I’m only joking folks. No one has it, but the looks on your faces are priceless.” He told me in London that it never gets old and now I know why.

Next, he introduced the speaker Duncan Watts, Principle Research Scientist at Yahoo. Being a history buff myself I am always fascinated when I learn that the principles we are using today were not just invented. Rather, they came into being years ago, before there was even an Internet. Read the rest of this entry »

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