At this point I have now been to two Search Engine Strategies Conferences and though I clearly felt much more comfortable attending the last one in New York, it was only because I had a better idea of what was going on because of attending SES London. I did have a slight advantage in attending SES, in that I was fortunate to attend the marketing conference with people I knew and who had been there themselves many times before. I knew no matter what I could always fall back on their experiences with the conference series for guidance if I had any questions.
To be honest, I am not sure what I would do if I had to attend one of these for the first time by myself. It can be overwhelming and it can swallow you whole. With that in mind I decided to develop an easy guide for anyone attending an SES conference for the first time. A beginner’s guide, so to speak.
Lets’ first look at what exactly SES is. Wikipedia defines SES as: Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization. These events teach the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engine companies themselves.