We all long for vacation. Everybody dreams about it. They want to have it where they can and when they can. Sadly, we all have jobs that prevent us from being on a permanent vacation. Lately, we are finding ourselves more and more longing for something as close to that idea as possible. These days travel destinations, no matter their size, are resorting to hiring tech-savvy “Heads of Tourism” or in the case of a resort, “Head of Special Events”. They’ve learned the value of expert Search Engine Marketers. Since word of mouth advertising is limited, online travel search and social media marketing creates new strategies for any travel destination hoping to reach out to those who dream of a chance to relax and escape.
Let me give you an example. Home for me for many years was the small island of Curaçao in the Netherlands Antilles. Ever heard of it? No? But I am sure you’ve heard of our sister island, Aruba. The reason was simple. While for many years Aruba embraced the American tourist, Curaçao decided to sit back and complain about how Aruba had sold it’s soul. We didn’t even had a legitimate tourism bureau till about 1988. Read the rest of this entry »