I got the pleasure of moderating the Social Network Analysis session on the last day of SES New York this year and as a self proclaimed data geek, I have to say I wasn’t disappointed. Audience research is such an important aspect of any integrated online marketing strategy whether it includes the use of a Facebook tactic or not, you need the kind of information this panel’s topic was about to be successful.
Both Dr. Yeager of Machintas and Nick Berry of Data Genetics provided fabulous insight into the understanding the audiences that exist in social networks such as Facebook. What’s even more fascinating is that you can use the social network analysis data to finely hone both Facebook ad campaigns and Facebook “organic” engagement efforts.
Understanding FISNA (Framework for Intelligent Social Network Analysis)
Dr. Yeager spoke to the fact that the problem we face right now is that the machines (servers/computers) that hold the data in the databases speak a different language than us. The language they speak is mathematical, where we as humans look at things in a very linguistical nature. Merging the two together to be able to make better sense of the data the networks are holding is key. Dr. Yeager referred to this bridge is FISNA (Framework for Intelligent Social Network Analysis). Read the rest of this entry »