According to Wikipedia, A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Great! What the heck does that mean? And how is it going to help my small business?
QR Codes are simply an easy way for Smartphone users to go to your web or mobile site without having to type in a URL. The QR Code ends up replacing your link and makes it easier on the user since they no longer have to type in the URL. They just scan the QR using their Smartphone with software that comes pre-installed or with one of the many available free applications.
This is really useful for mobile devices where typing in something can be a laborious task. Another great benefit is that these Quick Response codes can be generated at no cost and can be implemented in a variety of mediums. The QR Codes can be used in print media, digital media, or on any real world object. This means they are accessible through billboards, in-store display ads, business cards, print ads, direct mail campaigns, email marketing, and more. Anywhere you place your company logo, you can place a QR code. I have even heard of people tattooing them on themselves. (Not highly recommended). Read the rest of this entry »
