We’ve all heard cautionary tales about avoiding the Internet marketer who promises the cure-all of top Search rankings. How can there be solid guarantees, when marketers do not control competitors or search engine algorithms? The real answer is that it depends. Influence must be applied intelligently, strategically and taking into consideration exactly what is going on that effects that particular client.
Then there is the joke that a SEO can always get you to #1 in Google for some ridiculous term like “left-handed green screwdrivers for sale in Pasadena” – no problem there, right? I love that one, because it hits the nail on the head so nicely. Without sensible targeting there may be results, but they probably won’t be useful results.
Da Li SocialIM is very research-based. We don’t just tell clients what we do. We look at what clients need. We look at where their customers are. We look at how and where their customers interact online. We look at usability and engagement. We don’t need to bother with meaningless statistics about left handed green screwdrivers.
Here is a mini case study:
Example: Medical doctor, was told they had to be in Twitter, in Facebook and so on. He was communicating the typical list of “stuff” companies are putting on marketing slicks these days saying they know how to do this and that. The problem is that none of it was working for the client (along with a host of optimization problems). Through our research, we found that the conversations he needed to be a part of weren’t happening on Twitter or Facebook. So the client was wasting valuable time and money. We found certain forums worked for them.
Results: And now, the leads are coming in 5x the rate they were before we took over.
That’s what intelligently applied research can do.
This excerpt is from part one of a two-part interview, published Tuesday on enquirer.com – Integrating your marketing cohesively: an interview with two national experts. Check it out!
