Some may argue with me when I say this, but Google knows search. It understands it inside and out and it does search better than most other sites on the internet. Google also does well with it’s apps and I have to say the Droid platform is decent to work with on a smart phone (I had a Motorola Droid, but switched to the iPhone when Verizon offered it).
However, watching Google attempt to do “Social Media”, yet again, is just utterly painful.
The announcement yesterday of the launching of +1 was met with broken embargoes and reporters scrambling to be the first to report about yet another “new” social media ephinany from Google. Trouble is, as online marketers, we’ve been down this road before with Google. In a way watching Google try and catch Facebook in Social Media is a lot like watching Microsoft try and catch Google in search.
For all those joining in late to the online marketing industry and think that Google’s +1 is going to be a “Facebook Killer”, we’ll have to introduce you to the many failed attempts by Google to join in the social media connectedness game so you can get a better understanding, it really isn’t: