We all want to be liked, right? We need to feel that sense of community and when someone likes us, that makes us feel like we belong to something greater. Its the same in social media communities as well. As individuals we want to know that what we are sharing, people are finding valuable enough to share with others and thus liking not only ourselves but what we contribute to the social groups we find ourselves in.
As individuals, people, human beings … -we- -get- -that-.
Businesses, not so much. Read the rest of this entry »