Is 2011 the “Year of Mobile“? Not likely. That being said, we are seeing adoption rates of smart phone users reach new unprecedented levels, not just in the U.S. but globally. Many countries are way ahead of the US when it comes to adopting smart phone technologies into their everyday lives. In Japan more than 75% of mobile phone users are connected media users,according to ComScore’s “The 2010 Mobile Year in Review” . While the US doesn’t have that kind of adoption rate just yet, it still offers another avenue of consumer engagement that businesses both large and small should be investigating for future endeavors.
Mobile Location Based Apps Make Richer Marketing Experiences
Mobile devices, from smart phones to tablet devices like the iPad2, are making it increasingly easy to access the Internet and social communities on platforms that are application based, rather then web browser based. By using applications, users can have a much richer experience utilizing the mobile devices’ full range of capabilities including features like geo-location. This is where location based marketing begins to offer a new avenue of engagement with both new and loyal customers alike. These types of applications can also put the small businesses on the same level playing field of marketing to customers as giant retailers. Read the rest of this entry »