One of the major influences on how solidly, far reaching and influentially you build your social network, whether it’s your own personal network of friends or a business account, is making sure you take the time to stop and reward your audience. Figuring out how to reward them in ways they will appreciate and feel your sincerity is essential. Just saying thank you with a generic coupon won’t get you anywhere. That type of gesture comes off as insincere and pandering.
Rewarding Your Audience Keeps Them Coming Back
Time and time again, when you are being real, transparent and genuine with showing your appreciation, your audience will reward you in kind. You’ll see your recommendations increase, your content being shared and the number of people who want to connect with you because of that genuineness grows.
The problem comes, however, when you continually utilize the same measures over and over again. You have to really understand you audience and what they appreciate to be able to reward them in a manner that’s going to impress them personally. Touching them in a personal manner is what social media engagement is all about. With that in mind, here are 10 different ideas that can help you come up with ways to reward your audience.
Like or Favorite Their Recommendations of You:
When someone recommends you, whether it’s via a “follow Friday” on Twitter, a recommendation via a Fan Page or posting, make sure to let them know in some way that you like their actions. Give it a thumbs up, favorite the tweet, and of course saying thank you lets the person know you recognize the time they took to do that action.
Include Them in Exclusive Lists:
Groups on Facebook, Lists on Twitter or even a list of “Top XX Influencers” in a blog post is definitely a way to reward your audience members. It lets them know that not only are you listening, but you find them important enough and appreciate them enough to include them in something that singles them out to say, “Hey these people are important to me”.