Next to taxes and death, change is the only thing in this world that is certain. As the tides of the internet push and pull and the whims of social media community members ebb and flow, so does the popularity, web site traffic, interest and buzz around tools, applications and sites in social media. Even with all your research, six months down the line, the social media marketing tactic that you identified as part of your strategy could be in serious decline and not performing.
On the other hand, the marketing tactic could be even more of a success than you imagined. The question then comes to any company – “Are You Flexible Enough in Your Social Media Marketing Strategy to Change & Adapt to Those Conditions?”
Can You Plan to Be Nimble and Integrate Your Marketing Strategies?
Some companies have internal politics that make it nearly impossible to be nimble enough to quickly adapt to the changes that happen in social media. There are budget constraints, signatures that need to be obtained or a bunch of other hoops that a social media marketing team must go through in order to change parts of their strategies on the fly. This is where mid-sized to small-sized businesses have an advantage to super big corporations, a lot of times it’s a quick phone call or email to get that change done, not a check list of permissions that need to be obtained.