I’m still processing everything I heard and discussed at the Blogging Strategies Summit last week. With fifteen sessions in two days, there’s a lot to process! Here are some points from the speakers that stood out to me.
Bring catnip. Your catnip is what keeps the community engaged. For Oscar Mayer, their catnip is the Wienermobile. Their community loves the Wienermobile, and is very active with posting to and commenting on Facebook and Twitter when they see the vehicle. From Marcy Massura. Picture by Cari McGee.
Allow all of your employees to learn. What if everyone in your organization could see this positive tweet that just came in? Let the accountant know that someone following the American Heart Association diet just tweeted about how well they are doing. From Charlene Li
Flag your superfans in your contact management system. Make sure that your support team also knows that these customers are your superfans and should be treated accordingly. From Baochi Nguyen
Let go of your content and make it easy to share. If you don’t make it easy to share, people are going to rip it off anyway, and you won’t get the credit. From Li Evans. Photo from D’Arcy Norman
Consider having a gender neutral persona for writing or commenting on blog posts. There are still many places online where the perception of gender influences interactions. From Christine Herron
Blogs don’t have limits to their character counts, which is a huge advantage over Twitter and Facebook. Use your blog to announce things in a new way, and not just reword your press releases. From Jessica Gioglio
Betsy Aoki shared this interesting graph from the Social Flow blog with the group. For those familiar with Twitter, it was great eye candy and interesting information. I wonder if the whole graphic (shown in the attached link) would serve to help “share the magic” with those who don’t understand your strategy, or if it would just add more confusion. Charlene Li made a point earlier the people you’re trying to explain your strategy to don’t know what you’re talking about, and it’s like trying to create a TV ad without ever having watched television before.
