Search Engine Content Optimization (SEO) Services

Search Engine Optimization (SEO) Is Much More Than Keywords

Ranking in search engines isn’t just about keyword density anymore. Google has over 200 different aspects of its algorithm that it factors in deciding whether to rank a site for a particular keyword or not. Our team can do SEO Audits, Strategic Planning, Implementation, Digital Asset Optimization and Keyword Research for individual projects or as part of an integrated marketing strategy that includes other disciplines.  Add to all of this that content creation, original and valuable content, is another major factor in ranking in the search engines, you can see how SEO has become much more than placing the right keywords on a webpage.

Keyword Research

There’s a lot of information that can be found to help you understand if your website is ranking for the correct key words and phrases and that research is what Da Li Social specializes in.  From seasonal to trending from general to negative keywords, we do the research to make sure that your content building efforts will be successful around the keywords and phrases that are right for your business.

Digital Asset Optimization

Blog posts, photos, audio clips and videos are all digital assets that companies can leverage throughout the search engines and social media communities.  The key to utilizing them is optimizing these digital assets for what customers and audiences are looking for and finding valuable.  We combine keyword research with conversation research to ensure that your digital assets will be performing for your online marketing efforts.  Titles, tags, transcripts and links are all part of the optimization efforts, plus combining the research to ensure that when people are looking for the type of content you offer, they find your digital assets and share them easily with their networks..

Content Optimization

Based on the research the Da Li Social team conducts we help our clients make sure that their content, both page content and blog posting content is optimized around the key words and phrases that make the most sense to draw in customers and audiences that will convert.  Rather than focusing in on general key terms or keyword phrases that produce massive amounts of traffic that doesn’t convert, our team focuses optimizing your content for your key target demographics.  This means focusing on those people who will convert, not just visit and leave.