Mobile Marketing Strategy & Implementation Services
iPhone, iPad, Android and Blackberry Marketing Strategies
The world of mobile marketing is picking up steam. With smart phone adoption rates rising globally, and really starting to hit a fevered pace in the U.S., marketing for mobile can no longer be put on the back burner. It also cannot be siloed as a separate marketing channel. Utilizing already existing resources and melding a mobile marketing strategy into your existing overall marketing plan is essential. The team at Da Li Social is deeply skilled in understanding how mobile marketing affects and integrates with your entire online and offline marketing strategy.
From building websites to creating reports that track mobile usage of your content, Da Li Social can come up with a strategic plan and assist you implementing the tactics of your custom mobile marketing strategy. We take time to research your audience, understand their needs and what is particularly valuable to them in order to create the right mobile engagment strategy for your company’s marketing efforts.
Our team looks at all channels of mobile marketing tactics: Mobile Apps, Mobile Games, Location Based Marketing Services, SMS Texting Services, QR Codes and SnapTags to build a well rounded approach to creating a mobile marketing strategy that will work successfully. We don’t stop there either, we work with our clients to ensure that these mobile marketing efforts are integrated with Social Media Marketing, Public Relations efforts, PPC campaigns, and even eMail Marketing tactics. Our team will also make sure to work with your analytics package to make sure there’s measurement of all the tactics implemented.
FourSquare, Facebook Places, Gowalla, Yelp, Groupon and even Social Living can all be classified under location based marketing services. These are services that local businesses can really take advantage of when wanting to build an actively engaged loyal customer base. We assist our clients by creating strategies that effectively utilize these different geo-social location based marketing channels as well as ensuring profiles are created and set up properly.
We also help train and plan implementation in these social communities. From identifying your most engaged visitors (i.e. Mayors on Foursquare) to setting up the right kind of promotions to get your customers to engage with you, we do the research to understand which channel will work best for you and your targeted mobile marketing goals.
With our suite of in-house mobile marketing optimization tools, we are able to make sure our clients websites and communities are ready for mobile users. From keyword research to ensuring usability via a mobile device – smart phone or tablet – we ensure that users that come in through mobile technologies will be able to easily and efficiently find and use the content that is on our customers’ sites.
Mobile Application Strategies
Wondering if a mobile application is the way to go? Our team will do the research to find out if your audience is prone to using mobile apps, but it doesn’t stop there, we’ll research what kind of apps would have the most chance for success if they were built. Da Li Social will also ensure that all strategies created for mobile marketing applications or games are integrated with other online and offline marketing efforts.