Conversion Optimization, Usability & Eye Tracking Services

Web Site Conversions & Usability

Its one thing to drive traffic to your site through your SEO, PPC, Media Buying, Email, Social Media and Public Relations efforts.  It’s an entirely different discipline to understand if your site is Usable and if your visitors will Convert.  Why invest your budget in marketing if your web site isn’t designed properly?  Does your web site need to meet government accessbility standards in the USA and UK?   Is it easy to use?  Do you know if your shopping cart or online forms are functioning properly and converting well? The team at Da Li Social has over 15 years of experience in usability, user experience design, information architecture and conversion factors and we recommend these services to benefit and support your marketing campaigns.

Conversion Optimization

Are your visitors, customers and even loyal evangelists doing what you expect them to do?  If they aren’t there could be some issues with the implementation of your tactic, strategy or even your website.  The expert team at Da Li Social can analyze and propose measures to take and implement to increase the rate of conversions for your tactics, strategy and even your website.

By understanding your goals and then using research to understand the community and personas of your visitors we can affectively propose solutions to increase conversion rates.  Making sure you’ve got the right kind of content, the right navigation, calls to action and much more is part of the complete analysis and suggested improvement to your site or strategy.

Website Usability

Along with Conversion Optimization there’s a who realm of usability that goes along with both websites and communities.  Is your content easy to find?  Can your customer easily call you from your website.  Can they navigate properly through your shopping cart to make and complete a purchase?  If you find that you customers are not completing some of your defined processes you could have a usability problem.

Our expert Usability Staff can review your site and give you a detail report breaking down key actions you can take to increase usability on your website.  From colors, contrasts, fonts and even pictures, to wording and even button and image placements our team can help get your website into a truly usable state for your customers to use.

Eye Tracking Services

Where are your customers focusing on in your website and on the pages that comprise it?  You may think that photo you have is really cool, but once you test it with eye tracking, you could find that its actually more distracting to your visitors and driving them away.

Think your page is laid out in a way that its intuitive for the visitor to purchase something?  Is that just a hunch, or the “HIghest Paid Person Opinion” (aka the HiPPO)?  With our Eye Tracking Services we can pin point problem areas, hot spots and even items to be enhanced on your website.  These key eyes are detailed out in thorough reports given with key actions to be implemented to increase the likelihood over your visitors converting and doing what you want them to do.