Audience Research, Analysis & Strategy
Research & Analysis of Your Audience, Competitors & Conversations
Audience Research all begins with understanding your audience. Where are they? What are they saying about you? How do they consume their content? What do they find valuable? Who are your “influencers”? Who are the complainers? Understanding how your audience finds you, engages with you and your products and shares their experiences is key to developing strategies that work. Research into all of these areas helps our expert team of integrated marketers develop the kind of strategies that spell success.
Our Audience Research Service goes well beyond finding sites where people are talking about you. There’s a whole other element of audience sentiment, influence and conversation quality that needs to be factored in to understanding the data that research tools bring back. Websites and social communities have persuasive powers. Are the sites where the conversations are taking place the most powerful and influential, or is there another online community that you need to take a closer look at because of its ability to rank in the search engines?
The data analysis of the audience research is key to delivering valuable strategic and actionable tactics to build a reliable and successful integrated marketing strategy. That’s why it’s imperative to take this as a first step in any online marketing strategy. It can save time, resources and money from being wasted in channels that won’t prove fruitful for your efforts.
You need to know where the conversations are happening so you can engage in them properly. In addition, you’ll need to keep on top of trends, dips and changes in your market place. Da Li Social’s Buzz Monitoring Services help our clients stay on top of these ever important and changing topics and also help us in understanding your audience and their needs.
With these services we can gauge where you and your team should be allocating their time and engaging your audience and community members. You can also keep ahead of any possible situations that could cause havoc to your online marketing efforts. From finding the influencers to determining the perfect engagement opportunities Da Li Social’s experts in the Buzz Monitoring field can help you make the most of the current conversations.
There’s a lot to be said about understanding your competition. While your own company, customers and audience might not actually be a carbon copy of your competitor’s, it’s still a wise tactic to know and understand what they are doing. It’s even more of a boon if you know what they are doing is working.
By taking an integrated approach to audience research, the Da Li Social team gets a clearer picture of the tactics your competitors are using and can zoom in the more successful tactics. That knowledge can help inform a wider online marketing strategy and help build a solid foundation for successful implementation of an integrated marketing strategy.