Engagement With The Right Audience
It’s one thing to say you’re “out there engaging” on the internet, it’s an entirely different approach that’s needed to do it efficiently while also ensuring that you are successfully hitting your right target audience. A lot of companies are mislead to believe that just because they put up a Facebook Fanpage and / or a Twitter account and they are pushing content to it, means they are engaging on the internet. That type of marketing is the typical type of push marketing agencies of old try to give clients as a strategy.
You need to ask Why!
Why do I need a Twitter Account? Why do I need to bid on that key phrase or key word in Google Adwords? Why do I need to send out an email every week to my client list? Why do I need an ambassador program? Why do I need a Facebook Fanpage? Why do I need a blog?
Engaging with the right audiences in the right communities – whether its search, social, mobile, online or offline – is now key to any integrated marketing strategy’s success. Understanding what gets the audience engaged, gets them sharing, gets them talking about you and at the end of the day gets them doing what you need them to do isn’t an easy task that can be accomplished by simply putting up a laundry list of social media profiles. Audience research can guide the strategy, engagement and measurement.