Confidence in Our Integrated Marketing Strategies
Audience Research is the foundation of any strategy that Da Li Social creates for our clients. Gathering the data about conversations, communities, influencers and evangelists, then understanding it - not just by quantity but by quality - helps us to know which online marketing tactics, channels and mediums will come together to make a successful strategy. We believe that audience research creates successful strategies, that’s why we dedicate the time and resources to doing the research first. That research gives us the foundation to choose the right marketing tactics for your individual integrated marketing strategy. This approach gives Da Li Social the confidence to build each of our clients a successful integrated marketing strategy from the ground up.
While quantity may indicate theres is conversation or interest, the deep dive into the quality of those conversations is where the real meat of any audience research project lies. Understanding what’s spam, what is relevant, what is valuable and what can be used to discover new insights is where some our integrated marketing team‘s strong points lie. We have the knowledge & expertise to understand how to use the data to point us in the right direction, one that gives our clients the biggest bang for their buck, by allowing them to utilize their resources (time, money, employees, and equipment) to the best of their abilities all while engaging in online marketing tactics that are fruitful and productive.