Why Integrate Your Marketing?
Segment Keywords, Not Communication
When it comes to marketing efforts there’s so many different choices of channels, tactics, platforms and strategies that its difficult to settle into just one area and feel like you are totally reaching your audience. With the advent of the internet, online marketing, search engines and social media communities figuring out which marketing discipline is right for your efforts becomes even more of a daunting task.
Should you focus on Search Engine Optimization (SEO), Pay Per Click (PPC), Media Buys, Email Marketing or Social Media Marketing? Should you turn to your offline agency to help you craft the message, then a PPC company to buy your ads on a search engine platform, a social media agency to help you engage?
Why does a company have to choose?
That’s the question we ask our clients here at Da Li Social. We believe that research in understanding your audience in an indepth manner will help build strategies that integrate all disciplines in a manner that ensures success.
Integrate Your Marketing Efforts Seamlessly
Putting your marketing disciplines into silos doesn’t work. It only creates miscommunication, duplicated efforts and a lot of territorial in-fighting amongst your company’s employees. Working with separate vendors across many different platforms for your online efforts can create a lot of confusion and ineffeciencies.
Marketing isn’t just about crafting messages you push out to your audiences anymore. It’s about understanding your audiences, engaging with them, measuring the effect and understanding the technologies that enable you to do all of that in an efficient manner. Online marketing has several facets, understanding each of them and how their platforms work with each other is absolutely necessary for success in today’s online world.
Individual Strategies for Individual Companies
If you are being handed a flyer that just lists services being offered to you, the first question you should as is “Why Should I Implement This Marketing Tactic?” Remember, no two companies are the same, so how can any agency or company present you with a laundry list of “tactics” you need “to be doing” just because they know how to do it. Just because they specialize in building Facebook pages or Twitter accounts, Applications, or maybe an Ambassador program, doesn’t necessarily mean your company should be doing that. Audience research matters!
Da Li Social develops strategies that blend SEO, PPC, EMail, Media Buys, Public Relations, Buzz Monitoring, Analytics, Social Media and Affiliate Marketing tactics together in cohesive fashions that make sense for your company. We let the research of your specific audience and demographic guide the development of the strategy and we measure the implementation and whether those tactics are successfully allowing you to reach your target goals. By integrating your marketing efforts instead of siloing them, your company has a much greater chance at success!