What the Heck is Foursquare?

The team here at Da Li Social hears that exact question a lot these days.  Businesses are just trying to get a grasp on understanding Facebook and Twitter and how to create social media strategies around them and here comes another type of marketing channel – location based marketing or geo-social networking.  Foursquare is the internet’s largest and most popular geo-social network and has a lot of businesses wondering just what the community does and how can they get involved.  With that in mind, Da Li Social’s Foursquare Marketing Expert, Liana “Li” Evans developed a free Foursquare Guide for businesses to utilize in understanding and utilizing Foursquare in their marketing efforts.

What is Foursquare:  A Business Guide to Location Based Marketing is designed so that any business, whether small, large, retail or even a local ‘mom & pop’ operation, can easily understand exactly what Foursquare is and how to harness the opportunities geo-social networks like Foursquare offer for location based marketing.

In this easy to read business guide to Foursquare marketing (which is in PDF format) you’ll find the basics, from understanding what a geo-social or location based social network is, to how to set up and manage specials for your location(s). This guide also delves into the unique features of Foursquare such as badges and mayors.

The What is Foursquare Guide‘s Chapters include:

• Foursquare Basics
• What are Geo-Social Networks & Location Based Marketing
• What is Foursquare
• What are Check-ins
• Interaction with Other Social Networks
• What are Tips & To Do’s on Foursquare
• Foursquare’s Points System
• Becoming a Mayor of a Foursquare Location
• Foursquare Badges
• Harnessing Foursquare for Your Business
• Claiming Your Establishment
• Merchant Platform
• Specials, Offers and Deals
• Business Pages
• Creating a Business Page on Foursquare
• Managing Your Business Page
• Custom Badges
• Checking- in to Your Business Page as Your Business Page

Download Your Free “What is Foursquare:  A Business Guide to Location Based Marketing” Today!