According to session moderator, Matt Bailey of Site Logic, he’d been asking for an Search Engine Strategies session on WordPress for several years. He finally got his wish.
Wordpress – Power to the People was a well-attended session devoted to the thrust and agility of WordPress for web site building and management, from small business to enterprise ventures. As Matt indicated in his introductory remarks, WordPress empowers people by making it easy to make web sites. They can try new things and not need a technical background. Many thousands of people have built WordPress sites to create revenue in addition to their regular jobs.
First up on the two people panel was Chris Auman, President of Sanctuary Media Group. As a web site solution, he said, if you want a solid, safe, easy to use foundation, WordPress is that. It’s intuitive and easy to use. Some of the points from his talk included:
Not long ago, companies who built web sites sometimes built custom scripts to allow their clients to update their own web sites. If they didn’t want to or couldn’t, they needed to hire help. This meant losing some control and created a dependency on others.
Wordpress began as a blogging platform. Being open source based, it grew and grew into the ideal foundation for most any type of web site.
Try the Sanctuary.com/wordpress-setup-guide
Benefits of using WordPress are certainly the ability to control your own content and marketing. There is no need for programming. The WordPress community is gigantic, so education and support are readily available.
Clients who choose WordPress based web sites enjoy the reduction in overall costs and the freedom to access their own site whenever they wish.