For over a year businesses would fill out an application, supply graphics and then wait for Foursquare to approve their application. Once the application was approved, Foursquare would create the page rather than the business.
This process could take weeks and even months of back and forth communication before completion. With varying results in the last year they have helped over 3000 businesses by building pages for them on Foursquare. Originally this feature was first only offered to companies like Intel, MTV, the New York Times, Tiffany & Co. and NASA to name a few. This summer, however, the decision was made to open it up to all small businesses. What we are going to focus on today is a 25,000 foot view of business pages and how they can help your business succeed.
Creating Your Page
Firstly, creating a business page takes less time than it does to brew a pot of coffee. (Seriously) The directions are quick and easy to follow. To create your own Foursquare page, you will need the following:
- A Foursquare user account – if you don’t have one, you can sign up here.
- You need to agree to the terms of Service
- A twitter account for your business. Your new page’s link will be Foursquare.com/twitter_name
Once you have these you can go here to create your own page by following their directions.