We all want to “go viral” right? In the world of social media marketing, word of mouth marketing or link baiting, one of the ultimate attainments of any marketer is to claim that you had one of your social media content pieces “go viral”. Going Viral means that your content that you’ve provided to your audience whether it’s a video, a blog post, an audio clip, an interactive flash game or even a photo has really connected with your audience enough that they have felt the need to pass it on, and their audiences have passed it on and so forth that this “spread” or “viral” passing on is now bring you new visitors to your content (and hopefully your site) in masses that are not normally seen to your site.
Content Going Viral is Great! – Right?!
I ask this because in most cases when something catches on or “goes viral” it happens by happenstance, accident or just pure luck. Companies put something out on their site with no plans on how to capitalize on the attention a media content piece gets once it does go viral. There’s no goals set, there’s no actions to be taken, there’s no accountability. Let’s just “shoot video” and put it out there. Let’s just make this cool game and put it out there! People will love it and people will come to our site.