Meet the Team
Integrating Your Online Strategies Cohesively
Da Li Social was created with the idea to help businesses of all sizes and all types succeed in integrating their social media and online marketing efforts cohesively together and also ensuring their offline efforts also integrate with the over all online marketing picture. So many companies are bombarded with agencies telling them what they “should” be doing, but are they really explaining “why you should” do what they are promoting to you?
Da Li Social doesn’t just have a laundry list of “social media sites” we put our clients on, or a any magical tools that will hold our clients hostage to tactics in Search Engine Optimization (SEO) or Pay Per Click (PPC) Marketing. Before we recommend any tactic of a strategy is implemented, we research to make sure its right for each and every clients end goals.
With over 25 years of combined experience in programming, public relations, search marketing, social media, website usability / conversion and analytics the Da Li Social Integrated Marketing team partners with their clients to implement strategies that are both efficient and successful.
Liana “Li” Evans is the author of the social media marketing book, “Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media” and she is the Co-Founder and CEO of Da Li Social Integrated Marketing as well as an adjunct professor for Rutgers University’s Mini MBA Program. Li is an established online marketing industry veteran with over 15 years experience specializing in Search Marketing and Social Media Marketing. Her deep technical background combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross channel tactics cohesively.
Li was the Search Engine Optimization (SEO) and Social Media Marketing architect for such companies as QVC, Comcast (Fancast) and consulted with several other different sized companies such as AOL MovieFone. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.
Kimberly Krause Berg is known as one of the top minds in Search Usability and Site Architecture in the Search Marketing Industry. Her work combines usability testing with a working knowledge of search engine optimization. She is also the owner of Cre8asiteForums a community dedicated to helping web developers and internet marketers.
Hired by such companies as Unisys and Verticalnet, Kim worked as a User Interface Engineer and eventually moved into the Quality Assurance Software Testing field, where it was her job to test and develop the methodology for in-house web site usability. During this time, she continued to freelance in SEO.
Today, Kim is focused solely on usability and user interface web site testing using the cognitive walkthrough and heuristic evaluation methodologies. Her background in SEO makes it easy for her to understand the connection between the two fields and how to make them work together for a united role in developing traffic, rank, and steady to increased sales. She has branched out into information architecture design, captology, persuasive design and search usability practices for her clients and business partners.
Kim Krause Berg teaches a self-study course on web site usability at the Search Engine College, writes for several industry magazines including the Search Marketing Standard and Website Magazine. She contributes to Just Behave at Search Engine Land. She has presented workshops and talks for Search Camp Philly, WeBuildPages, SMX and SES. Her slides on Information Architecture for the 2009 Chicago SES were voted most popular by Slideshare editors.
Sarah’s non-stoppable enthusiasm has been duly noted by many of her clients. They have told her that on many occasions, she interjects by saying,” I do get excited with and for them, I have been in the exact same spot when I was a small business owner and it really feels fantastic to watch them succeed.” I love my work and who I work with.
Sarah started YUB which stands for Your Unfinished Business, after years of owning her own business. She knows firsthand what transpires during the business day. Sarah brings a varied background to her business which has afforded her to step out in front. Sarah specializes in Public Relations services for the Restaurant, Retail, Manufacturing, Bridal and Entertainment industries. There’s more to good publicity than splashing your name all over. To help your business grow, positioning you and your company is as important as the media we target. The message must be carefully crafted and Sarah makes sure that indeed it happens for all of her clients.