We Understand Social Media Marketing
Marketing has evolved and creating successful Integrated Marketing Strategies empowers us to do even greater things. We don’t look at marketing in the traditional fashion of print, TV, radio and internet separately, we concentrate on integrating these channels.
Your Success Online Is Our Goal
We believe that strong and successful integrated online marketing plans should be rooted in a deep foundation of audience research. Rather than shooting buckshot into the air with random messages hoping to reach just a portion of your audience, we work to develop and implement marketing strategies that have our clients engaging with their target market or demographic efficiently.
Using Actionable Data
Our strategies are based on drawing out actionable insights from research and analytical data, not the latest shiny objects that come into social media. We seek out the most relevant communities, topics and audiences and understand what makes them tick in order to enhance your ability to be successful in any social media tactic and strategy you launch. We help our clients figure out trends, sentiment and even prepare for those events that seem to come out of left field.
No two clients are the same so why should your social media strategy be the same as everyone else’s? It shouldn’t. Even your competition’s strategy is going to be different from yours because your audience and customers come to you for different reasons and value propositions. That’s why we customize each and every tactic and strategy for our clients. That way the resonate with the right audiences and produce success.
Measuring What Matters
We don’t just count retweets, fans or friends to measure your success. Success in social media marketing goes way beyond how many friends you accumulate, it has to relate back to the bottom line. How is your content being shared and how does that translate to sales or brand worth? How does your audience find value from you? Is your website working hand in hand with your social media efforts. These are the points that matter and we focus on them with all and more with our strategies.